Become an Introducer Appointed Representative (IAR) & Offer Finance to Your Customers
Boost Sales by Offering Finance – Without the Regulatory Hassle
At Southwest Finance, we make it easy for machinery dealers and equipment suppliers to offer finance to their customers. By becoming an Introducer Appointed Representative (IAR), you can provide flexible funding solutions that help customers buy the equipment they need—while increasing your sales. With access to over 50 lenders, we handle the entire finance process, ensuring a seamless and compliant experience for both you and your customers.
Why Become an IAR?
Increase Sales & Customer Retention
Give customers access to finance, making high-value purchases more accessible.
No Need for a Finance Licence
As an IAR, you can discuss finance options without needing your own FCA authorisation.
Fully Managed Finance Process
We handle all quotes, applications, and agreements so you can focus on selling.
Access to Over 50 Funders
We match your customers with the most suitable finance options, offering competitive rates and flexible terms
Already FCA-Registered?
If you’re already authorised, we can still support your business with expert finance management and a wider range of lenders.
How It Works
1
Complete the Online Registration Form
Provide your business details below.
Download & Sign the IAR Agreement
After submitting your details, you’ll receive a link to download the necessary forms.
Return the Signed Forms
Print, sign, and return the documents to us for processing.
Approval & Setup
Once your application is approved, you’ll be set up as an IAR and can start offering finance.
Offer Finance & Grow Your Sales
We handle the finance, and you benefit from increased customer conversions.
Complete a few details below to tell us about your requirements, the asset or project you’re looking to finance, and how we can contact you. Submit your quote request today and let Southwest Finance help bring your plans to life.